Equilibri

Brand identity design
Brand identity design for a new people-owned organic health food store.
Type
Client project
Sector
Retail

Discipline
Brand identity design
Local inhabitants of Enghien, Belgium, formed a cooperative in 2023 with the goal of raising enough money to create an organic health food store called Equilibri. They were in need of a new brand identity to promote their initiative.
Design brief
Equilibri is a new bio health food store in Enghien. The concept is a continuation from Autrement and with the same clientel, but with a new location and a new name. Equilibri needs a visual identity that reflects their values, vision & mission, in order to establish & position themselves in the market.The dream is to become a people-owned cooperative and to provide the locals with natural, healthy & sustainable foods so that they can live a balanced life.
Visual identity
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